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Archive for December, 2009

11
Dec

Child Slavery & Chocolate – What is Nesltle doing?

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10
Dec

Book Giveaway A Million Miles in a Thousand Years

WIN THIS: A Million Miles in a Thousand Years

Buy

Read

Just in time for Christmas!

If you want to see why I would want to give away this book check this out.

TODAY I’M GIVING AWAY 1 COPY OF A Million Miles in a Thousand Years!

HERE’S HOW TO WIN:

1. TWEET THIS TWEET: WIN THIS: “A Million Miles in a Thousand Years” from NY Times bestselling author Donald Miller (via @rg21)

2. COMMENT ON THIS BLOG POST w/ your twitter username (so I can verify you did step 1) and the best gift you ever gave.

3. AT 5PM EST, I’ll choose 1 random winner from the comments below! Good luck!

8
Dec

Reflections from Kevin Sterner @ Story 09

There is a difference between being convincing and being compelling. You can be convinced that you need to diet and exercise, but you can still choose not to do it. If you are compelled to do it, then it will happen.

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Is your church a “Me Monster” or are you a “Moon Walker?”

Is your church telling a compelling story in the marketplace that no one can top?

Excellence has stopping power.

Story has stopping power.

Everyone has a Brand Identity. It is what is making your first impression.

Story Sequencing

1. Brand Identity (Introduces)

2. Brand Experience (Investigate): Are you exceeding expectations?

3. Brand Association (Internalize): Are you truthful? Are you trustworthy? Are you temporary?

Brochures are a “Pre-experience” not just ink and paper.

You can’t tell effective stories if you don’t document effective stories.

For more from Kevin check out www.brandpoet.com