Seatbelt Communication
Jeff Meyer of The Church passed this video on to Will Mancini, who blogged about it and then tweeted about his blog.
That’s how I came across it. It’s amazing how connected The Church is becoming. It makes me think Jesus will make a visit in my lifetime.
That may be the most compelling video on wearing a seat belt I’ve ever seen, other than the accident scene in Seven Pounds, which also doubles as a deterrent to texting, emailing, tweeting, etc. while behind the wheel.
For all of my creative friends out there see what Will had to say about grabbing attention.
In Church Unique, I cover the integration principle, “Grab attention or hold nothing.” According to studies as reported in the book, The Attention Economy, there are four primary factors for getting attention. I immediate thought of these four things as I watched this video.
Four Keys to Really Get Attention
1. Is the communication personalized?
2. Is the communication coming from a trustworthy source?
3. Is the communication brief?
4. Is the communication emotional?In the case of this video, it is not necessarily personalized, but it does feel very personal. The trustworthiness of the source is carried by the quality production and the “embrace life” message and logo. The brevity and emotion of the piece are stunning.
I agree.
If I could impact as strongly with the gospel in as short an amount of time shouldn’t I be willing to invest in the effort and time to produce such a message? Or does the ego just get in the way?
Kindle for PC Ships
Kindle for PC Ships, Hints At Future Color Kindle | Gadget Lab | Wired.com
Gadget Lab Hardware News and Reviews
Kindle for PC Ships, Hints At Future Color Kindle* By Charlie Sorrel Email Author
* November 10, 2009 |
* 7:05 am |
* Categories: Desktops
*Kindle fans now have one more place they can read their e-books: A PC. Kindle for PC joins the equally well-named Kindle for iPhone and, er, Kindle for Kindle in the list of ways to read Amazon’s DRM’ed content. A Mac version is “coming soon”.
The application does pretty much what the iPhone version does: your place is synced with other devices by Whispersync, and there is support for your bookmarks and annotations. You can browse and buy from the Kindle Store, but you can’t access blogs, newspapers or magazines. This isn’t a problem, we guess, as you’re sat at a computer with a web browser anyway.
But the thing that intrigues us is the screenshot above (along with more on the Amazon site) which shows a book with color illustrations. This may mean a color Kindle is on its way, or that Amazon is simply future-proofing its Kindle books. Either way, since when did Kindle books start to get color pictures? It would seem rather bandwidth-unfriendly to a company that restricts international downloads to save on the wireless bills.
On the other hand, you can now buy and read Kindle books without buying a Kindle. Amazon must be expecting its brand-name to shift a lot of e-books direct to computers. Imagine, then, how it would answer the question “Why are the pictures on my $1000 computer in black and white?”
Product page [Amazon]
Kindle for PC Ships, Hints At Future Color Kindle | Gadget Lab | Wired.com
