Touch Millions With Mediocrity or A Few With…
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Ignore Seth Godin’s Title…Halloween has little to do with the nugget of truth he reveals at the end.
Seth’s Blog: Why celebrate Halloween?
Why celebrate Halloween?
Because everyone else does.
Why believe that people once put razor blades into apples and you should only eat wrapped candies? Because everyone else believes it (it’s an urban legend).
Most of what we believe is not a result of direct experience (ever seen an electron?) but is rather part of our collection of truth because everyone (or at least the people we respect) around us seems to believe it as well.
We not only believe that some brands are better than others, we believe in social constructs, no shirt, no shoes, no service. We believe things about changing our names when we get married or what’s an appropriate gift for a baby shower.
This groupthink is the soil that marketing grows in. It’s frustrating for someone who is hyper-fact-based or launching a new brand to come to the conclusion that people believe what they believe, not that people are fact-centered data processing organisms.
Sure, it would be great to have an organization that enjoys the advantage of everyone believing. Getting from here, to there, though, requires stories, emotion and ideas that spread. Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message.
Website Strategy
The Shape of the Future | Christian Leadership Alliance
The Shape of the Future
A four-part ministry Web strategy.
Drew Goodmanson | posted 9/10/2009
We live in a time when technological change seems constant. Five years ago, people could not predict the phenomena of Facebook, mobile Web, or cloud computing, all technologies that impact how we interact. In this changing environment, many strategic leaders are eager to leverage new technologies, but understand that this requires new thinking to prepare for the road ahead. How will the Internet require your organization to adapt? What new advances should your ministry begin to use? What trends are wastes of time? What do ministry leaders need to consider when creating their organization’s strategic Web plan?
What can the Church learn from the Black Eyed Peas? (Carlos Whitaker)
Carlos Whitaker posted this question and media on his blog today. I think it is worth discussing. What can we learn about how to spread the Imperishable Seed that has been given to us in a viral way? What can we do to help everyone participate in the worship of God during our times of gathering?
The video is super cool.
Later,
Robert