Seatbelt Communication
Jeff Meyer of The Church passed this video on to Will Mancini, who blogged about it and then tweeted about his blog.
That’s how I came across it. It’s amazing how connected The Church is becoming. It makes me think Jesus will make a visit in my lifetime.
That may be the most compelling video on wearing a seat belt I’ve ever seen, other than the accident scene in Seven Pounds, which also doubles as a deterrent to texting, emailing, tweeting, etc. while behind the wheel.
For all of my creative friends out there see what Will had to say about grabbing attention.
In Church Unique, I cover the integration principle, “Grab attention or hold nothing.” According to studies as reported in the book, The Attention Economy, there are four primary factors for getting attention. I immediate thought of these four things as I watched this video.
Four Keys to Really Get Attention
1. Is the communication personalized?
2. Is the communication coming from a trustworthy source?
3. Is the communication brief?
4. Is the communication emotional?In the case of this video, it is not necessarily personalized, but it does feel very personal. The trustworthiness of the source is carried by the quality production and the “embrace life” message and logo. The brevity and emotion of the piece are stunning.
I agree.
If I could impact as strongly with the gospel in as short an amount of time shouldn’t I be willing to invest in the effort and time to produce such a message? Or does the ego just get in the way?
Who judges your work?
I learned a long time ago that I either tend to listen to no one’s criticism or everyone’s criticism. So, I began to make an unofficial list of people who will speak open and honestly with me. They are the ones for whose opinion I ask. I still struggle to take it if they give it without asking, but at least I am able to weed out the fickle. On this Humpday I found Seth’s insight freeing.
Seth’s Blog: Who judges your work?
Who judges your work?
Here’s the mistake we make in high school:
We let anyone, just anyone, judge our work (and by extension, judge us.)
Sue, the airheaded but long-legged girl in Spanish class gets the right to judge our appearance.
Bill, the bitter former-poet English teacher gets the power to tell us if we’re good at writing.
And on and on.
The cheerleaders are deputized as the Supreme Court of social popularity, and the gym teacher forever has dibs on whether or not we’re macho enough to make it in the world. These are patterns we sign up for, and they last forever (or until we tell them to go away).
In high school, some people learn to ship, they learn to do work that matters and most of all, they learn to ignore the critics they can never possibly please. The ability to choose who judges your work–the people who will make it better, use it and reward you–is the key building block in becoming an artist in whatever you do.
Reflections from Kevin Sterner @ Story 09
There is a difference between being convincing and being compelling. You can be convinced that you need to diet and exercise, but you can still choose not to do it. If you are compelled to do it, then it will happen.
Is your church a “Me Monster” or are you a “Moon Walker?”
Is your church telling a compelling story in the marketplace that no one can top?
Excellence has stopping power.
Story has stopping power.
Everyone has a Brand Identity. It is what is making your first impression.
Story Sequencing
1. Brand Identity (Introduces)
2. Brand Experience (Investigate): Are you exceeding expectations?
3. Brand Association (Internalize): Are you truthful? Are you trustworthy? Are you temporary?
Brochures are a “Pre-experience” not just ink and paper.
You can’t tell effective stories if you don’t document effective stories.
For more from Kevin check out www.brandpoet.com