There is a difference between being convincing and being compelling. You can be convinced that you need to diet and exercise, but you can still choose not to do it. If you are compelled to do it, then it will happen.

Is your church a “Me Monster” or are you a “Moon Walker?”

Is your church telling a compelling story in the marketplace that no one can top?

Excellence has stopping power.

Story has stopping power.

Everyone has a Brand Identity. It is what is making your first impression.

Story Sequencing

1. Brand Identity (Introduces)

2. Brand Experience (Investigate): Are you exceeding expectations?

3. Brand Association (Internalize): Are you truthful? Are you trustworthy? Are you temporary?

Brochures are a “Pre-experience” not just ink and paper.

You can’t tell effective stories if you don’t document effective stories.

For more from Kevin check out www.brandpoet.com