Seatbelt Communication

Jeff Meyer of The Church passed this video on to Will Mancini, who blogged about it and then tweeted about his blog.

That’s how I came across it. It’s amazing how connected The Church is becoming. It makes me think Jesus will make a visit in my lifetime.

That may be the most compelling video on wearing a seat belt I’ve ever seen, other than the accident scene in Seven Pounds, which also doubles as a deterrent to texting, emailing, tweeting, etc. while behind the wheel.

For all of my creative friends out there see what Will had to say about grabbing attention.

In Church Unique, I cover the integration principle, “Grab attention or hold nothing.” According to studies as reported in the book, The Attention Economy, there are four primary factors for getting attention. I immediate thought of these four things as I watched this video.

Four Keys to Really Get Attention

1. Is the communication personalized?
2. Is the communication coming from a trustworthy source?
3. Is the communication brief?
4. Is the communication emotional?

In the case of this video, it is not necessarily personalized, but it does feel very personal. The trustworthiness of the source is carried by the quality production and the “embrace life” message and logo. The brevity and emotion of the piece are stunning.

I agree.

If I could impact as strongly with the gospel in as short an amount of time shouldn’t I be willing to invest in the effort and time to produce such a message? Or does the ego just get in the way?